AGENTIC AI FOR CREATIVE OPERATIONS
How AI can boost speed to market for creative operations
Hear from Gary Gaffney, EVP, Technology & Systems at Mad Engine, and Stefan Born, Senior Director of AI Solutions at Vertesia, as they demystify the use of AI in creative operations and offer practical steps for implementing agentic AI within creative workflows.
Reimagining creative operations with AI
This webinar focuses on unlocking the potential of AI in creative operations, with experts from Mad Engine and Vertesia. They delve into the transformative impact of AI on organizational processes.
In this engaging session, you will learn:
AI fundamentals
Understand the differences between generative and agentic AI, and how these technologies can be leveraged strategically rather than as mere point solutions.
Challenges in AI adoption
Explore the common struggles organizations face in integrating AI into their operations, including decision paralysis and the overwhelming volume of available tools.
Demystifying AI
Gain insights on how to simplify AI concepts for your teams and create a roadmap for effective implementation that aligns with your business goals.
Benefits in creative workflows
Discover how AI can streamline processes, enhance productivity, and enable teams to deliver higher quality work in less time.
Meet the speakers
Gary Gaffney
EVP, Technology & Systems, Mad Engine
Gary Gaffney is an executive with over 40 years of Information Technology and Systems experience, including extensive knowledge of the apparel and fashion industry. He is skilled in Enterprise Resource Planning (ERP), Business Intelligence (BI), SQL, Electronic Data Interchange (EDI), Supply Chain initiatives, Warehouse Management, Business Management, Finance, and Information Technology.
Stefan Born
Senior Director of AI Solutions, Vertesia
Stefan Born is an accomplished technology leader with nearly 30 years of experience driving global business solutions, AI strategy, and digital transformation within the advertising and marketing sector (TBWA/Omnicom). He has a proven track record of architecting, building, and scaling impactful platforms supporting Knowledge, Creative, Workflow, Legal, and AI Orchestration, utilized by thousands worldwide. Stefan excels at leading complex international initiatives and teams, managing multi-million dollar budgets, navigating unique creative cultures, and translating business vision into innovative technical realities and products. He is adept at pioneering emerging technologies and strategically applying AI/ML to solve critical challenges, enhance collaboration, and unlock value for global organizations and Fortune 500 companies.
