DIGITAL ASSET MANAGEMENT
Unlock your DAM: fuel your creative process with generative AI
This MarTech webinar demonstrates how marketers are integrating generative AI into DAM systems to automate routine workflows, reduce repetitive tasks, and unlock new creative potential
For some marketers, Digital Asset Management (DAM) systems are costly, complex, and require a lot of manual intervention. For others, DAM is where assets go to die. Generative AI (GenAI) can automate and alleviate many of the challenges in working with today’s DAM systems and can also accelerate the creative processes.
This webinar explores real-life examples of how teams are achieving remarkable results with intelligent asset tagging and innovative use cases like natural-language searching and asset ideation – fueling the creative process and leading to faster, better marketing campaigns.
WATCH THE WEBINAR TO LEARN:
- How GenAI can automate asset tagging and generate business-specific metadata to improve asset findability and reuse
- Real use cases for GenAI in the creative process, helping to accelerate ideation and asset creation
- A phased approach to progressively grow your use of GenAI without disrupting existing workflows
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