How to Improve Digital Asset Ideation with Generative AI

Traditional digital asset management (DAM) systems have long served as reliable repositories for storing, organizing and accessing finished graphics, photographs, videos and other creative assets. More recently, advanced DAMs have evolved to also support collaboration, streamline review and simplify approval processes. However, they still haven’t truly addressed one vital stage of the creative lifecycle: ideation itself. 

Asset ideation—the early-stage process where creative teams explore new ideas, test variations, and remix existing work—demands more than efficient storage and effective workflows. It requires tools that actively spark creativity, enabling designers to rapidly experiment and discover fresh inspiration from existing assets. 

This is where Vertesia’s generative AI (GenAI) platform comes in.

With Vertesia, we now have the opportunity to extend the DAM’s value even further by directly assisting creative teams as they explore ideas, test variations, and remix existing assets——opening possibilities that were previously out of reach.

How does Vertesia enable new asset ideation and creation you ask? Let’s dive into how we do it.

1. We tap into past performers

Anyone who’s worked in a creative field knows that clients usually want you to play your hits. They want something new—but not too new; something that feels fresh, but also has a track record of success behind it.

Vertesia enables teams to search across existing assets based on past performance, and then pull together high-performing content within a given niche for inspiration. Maybe a particular hoodie design flew off the shelves, and you want to adapt it for a summer tank top, for example. With Vertesia, you can start with what worked, and then move forward fast. 

2. We don’t limit you to a single generative AI model

I doubt there’s a creative team in the world that hasn’t at least started experimenting with AI image generators. But many are using only one model. And even at organizations with multiple tools, creatives typically lack a seamless way to toggle between them. 

Vertesia gives designers instant access to an array of AI image models, including  Google’s Imagen, and Amazon’s Nova Canvas. Instead of running the prompt through five different tabs, designers can generate, compare, and refine options all in one place. This seamless integration of diverse AI capabilities fuels more innovative outcomes because each model has been optimized for certain tasks based on its training data and architecture. Some specialize in detailed image generation, while others excel at accurately interpreting subtle nuances in textual descriptions. By leveraging multiple models simultaneously, designers can rapidly explore a wider range of creative possibilities and quickly pinpoint the strongest concepts to develop further. 

3. You don’t need to be a prompting expert

It’s become conventional wisdom that using AI tools to help produce creative work mostly comes down to prompting: garbage in, garbage out. But most mid-career creatives haven’t received high-level prompt engineering training, and they don’t have time to deliberately fine-tune their prompts when they’re in the middle of their flow state.

Vertesia includes a built-in chatbot that can help designers transform their high-level ideas into a detailed prompt. Often, simply seeing the prompt generated by the system will help creatives better understand what they’re looking for—and what they’re not. 

4. You can leverage semantic search

With a traditional DAM platform, you need your search language to exactly match what’s in the metadata. Search for a picture of a “duck on a lake,” and you’ll be out of luck if the photo is tagged as a “mallard on the water.” 

The Vertesia platform offers semantic search capabilities that go beyond simple keyword matching to incorporate the context and meaning behind a query. We recognize that different words can express the same concept, and the platform will surface all relevant results. You can also use this capability to search for similar images. Say you find an AI-generated image that you like for its tone, texture, or color palette. You can run a similarity search in Vertesia and find your own reusable brand assets that closely match.

5. Designers can continue using their favorite design tools

The last thing most creatives want to do is to ditch their current tools and completely change the way they work.

The Vertesia platform integrates with solutions that creative teams already use, such as Photoshop, Illustrator and existing DAM platforms. When new technologies fit into existing workflows, employees will naturally adopt them. GenAI should be about augmentation, not disruption. 

To wrap up...

To consistently unlock powerful ideation, creative teams need a clean, well-organized starting point. Vertesia ensures you’re always ideating from clarity, automatically enriching metadata so teams can effortlessly discover what they need, and decluttering your DAM system to eliminate duplicate files that may lead to unnecessary distraction. By handling these foundational tasks, Vertesia ensures that designers never waste a creative moment –  keeping them focused on what really matters: their next big idea.

WHITE PAPER

DAM without AI is just storage: here's what you're missing

This white paper explores how generative AI (GenAI) directly addresses top digital asset management (DAM) challenges. It also covers implementation considerations, the measurable outcomes you can expect, and how to overcome GenAI adoption hurdles.

GET THE WHITE PAPER