As the market for generative AI (GenAI) solutions continues to expand, it’s becoming increasingly challenging for enterprise leaders to discern which platforms and tools truly meet their needs. With so many vendors using similar messaging, understanding what sets each offering apart is no easy task.
From GenAI-augmented business applications to specialized studios, each category offers unique benefits—but determining the best approach can be confusing. This blog explores the various software categories and some of the many challenges that enterprise organizations face when moving GenAI projects into production.
Please note that list of vendors included below is neither definitive nor all-inclusive, but our goal is to provide clarity on the distinctions between different GenAI products and tools, with some illustrative examples, so that IT leaders can make informed decisions about their investments.
So, there you have it: everything from AI assistants to GenAI-augmented business apps and solutions as well as a myriad of toolkits, frameworks, vector databases and other AI infrastructure. So where should you invest?
Well, if you are like most of our customers, you've probably enabled Copilot or Gemini, and you've probably switched on Einstein in Salesforce and added a Chatbot to your website. For custom GenAI apps, you may have spent the last couple of years building infrastructure, working with many of the tools and technologies listed in this marketscape. Or, you may have hired a consultant or system integrator to build your first one or two custom GenAI apps. Either way, you're likely finding it hard to move out of experimentation into production, or you've been wildly successful with your first app or two, but you are concerned about the amount of time and expense required to scale the use of GenAI across your organization.
Our recommendation? Stop investing time and money in building and maintaining infrastructure and instead focus on delivering GenAI apps and agents for critical functions and core use cases. According to a January 2025 survey by Boston Consulting Group, "Leading companies allocate more than 80% of their AI investments to reshaping key functions and inventing new offerings." Do what the leaders do and identify three or four use cases that will move the needle for your organization. And then, invest in a GenAI platform that will eliminate the complexity of integrating and maintaining all these tools and technologies and enable you to deliver your custom GenAI projects to production.
The Vertesia platform is a low-code, unified solution that empowers business users as well as IT professionals to quickly and easily build, test, deploy, and operate GenAI apps, agents, and services. Our API-first approach ensures ease of integration to existing business solutions and processes. Vertesia has been purpose-built for the enterprise, offering fine-grained security, scalability, governance, and observability — essential features for organizations that need to manage data and workflows in a highly regulated environments. In short, Vertesia is an out-of-the-box, enterprise-grade solution that eliminates the cost and complexity of building and maintaining your own GenAI infrastructure.
Vertesia delivers the fastest time from experimentation to production, providing everything your organization needs to scale GenAI to the enterprise. Further, we realize that the world of GenAI is complex and often confusing. We're here to help. Not only do we provide the best GenAI platform in the industry, we also work with these technologies every day to solve real-world business problems. Let us share our expertise with you and, together, we can unlock the power of GenAI for your organization.
Ready to get started? Schedule a demo or workshop to see the Vertesia platform in action.